What is the purpose of financial forecasting?

The purpose of financial forecasting is fundamentally about predicting future financial outcomes based on historical data. This involves analyzing past financial performance, trends, and economic conditions to make educated estimates about future revenues, expenses, profits, and cash flow. By relying on data-driven insights, businesses can create budgets, set financial goals, and make informed decision-making to guide their operations and strategies. This predictive aspect is crucial for effective financial planning and risk management within an organization. Financial forecasting helps in understanding potential scenarios and preparing for various market conditions, fostering better strategic alignment with the company's objectives.